Privacy Policy And Disclosures

Privacy Policy

Smart Mouse Travel, found at (“the Website”) is governed by the following privacy policy (“Privacy Policy”). We respect your privacy and are committed to protecting it. This Policy informs you what personal information we may collect and how it may be used.

This policy is updated and effective 1 January 2020.


  1. You may voluntarily submit your name and/or email address, specifically to sign up for our newsletter or to leave a comment on an article.
  2. We use a third-party service to collect statistics about Website usage so we know what visitors like, but the information is aggregated and does not identify individual users.
  3. We log a small amount of technical information about visitors (for example, browser type and IP address) to allow us to fix technical problems and prevent abusive activity; that information is securely stored, never transferred to other parties, and retained for less than 30 days.
  4. We allow advertising companies to display advertisements on the Website, and they may use your browsing activity to serve ads relevant to your interests.


We may use the information collected in the following ways:

  • to operate and maintain the Website;
  • to send you promotional information if you specifically elect to receive it;
  • to send you administrative messages, such as confirmations, technical notices, updates on policies, or security alerts;
  • to respond to your comments or inquiries;
  • to collect aggregated statistics about Website activity;
  • to collect aggregated statistics about advertising activity.


We may share your information with third parties when you explicitly authorize us to share your information. The Website may use third-party service providers to service various aspects of the Website. Each third-party service provider’s use of your personal information is dictated by their respective privacy policies.

The Website currently uses the following third-party service providers:

Google Analytics – this service tracks Website usage and provides information such as referring websites and user actions on the Website. We operate Google Analytics in a mode that causes it to anonymize your IP address and other personal information. You may also instruct your browser to stop sharing your visit statistics with Google Analytics.

Mail Chimp – this service is used for delivery of email updates and newsletters. We store your email address to deliver those communications for which you sign up. Please refer to Mail Chimp’s privacy policy for further information.

At this time, your personal information is not shared with any other third-party applications. This list may be amended from time to time in the Website’s sole discretion.

Except when required by law, we will not sell, distribute, or reveal your email addresses or other personal information without your consent; however, we may disclose or transfer personal information collected through the Website to third parties who acquire all or a portion of our business, which may be the result of a merger, consolidation, or purchase of all or a portion of our assets, or in connection with any bankruptcy or reorganization proceeding brought by or against us.


From time to time, we may use anonymous data, which does not identify you alone, or when combined with data from other parties. This type of anonymous data may be provided to other parties for marketing, advertising, or other uses. Examples of this anonymous data may include analytics or information collected from cookies.


If you leave a comment, certain information may be publicly visible. Your email address will not be publicly visible. At your option, you may also add an avatar, a profile description, and a link to your website that will be seen by other Website users.


The Website uses cookies to store visitors’ preferences, record user-specific information on what pages users access or visit, ensure that visitors are not repeatedly served the same ads, customize Website content based on visitors’ browser type or other information that the visitor sends. Cookies may also be used by third-party services, such as Google Analytics, as described herein.

Users may, at any time, prevent the setting of cookies for the Website, by using a corresponding Internet browser setting and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. However, if a user deactivates the setting of cookies, not all functions of our Website may be entirely usable for that user.


Display Ads

We may use third-party advertising companies to serve content and advertisements when you visit the Website, which may use cookies, as noted above. Advertising networks may use your activity online to serve ads that are more likely to be interesting to you. You may elect to opt out of that tracking by visiting If you choose to opt out of activity tracking, then you may still be served ads, but they will not be adapted to your online activity.

Retargeting Ads

From time to time, the Website may engage in remarketing efforts with third-party companies, such as Google, Facebook, or Instagram, in order to market the Website. These companies use cookies to serve ads based on someone’s past visits to the Website.

Affiliate Program Participation

The Website may engage in affiliate marketing, which is done by a embedding a specific code in some product links on the Website. If you click on a link for an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commissions.

Smart Mouse Travel is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to As part of this Amazon Associates program, the Website will post customized links, provided by Amazon, to track the referrals to their website. This program utilizes cookies to track visits for the purposes of assigning commission on these sales.

Smart Mouse Travel is a participant in the affiliate program for and may earn a commission on luggage purchased through the provided links.

Smart Mouse Travel also participates in the Get Away Today affiliate program and may earn a commission on travel booked through the affiliate link.


On the Website, you may subscribe to our newsletter, which may be used for advertising purposes. All newsletters sent may contain tracking pixels. The pixel is embedded in emails and allows an analysis of the success of online marketing campaigns. Because of these tracking pixels, we may see if and when you open an email and which links within the email you click. Also, this allows the Website to adapt the content of future newsletters to the interests of the user. This information is not shared with other parties.


Email opt out – Once you have consented to receiving our email messages, you may revoke that consent at any time by following the unsubscribe link in any of our messages or by notifying us at

Advertising opt out You may elect to opt out of advertising tracking tracking by visiting If you choose to do so, then you may still be served ads that are not adapted to your online activity.

Access – You may access the personal information we have about you by submitting a request to

Amend – You may contact us at to amend or update your personal information.

Forget – In certain situations, you may request that we erase or forget your personal data. To do so, please submit a request to

Please note that we may need to retain certain information for lawful recordkeeping purposes or to complete transactions, or when required by law.


The Website does not discriminate against those visitors who exercise their rights regarding personal data. If you choose to access, change, or remove your personal information, the Website commits to providing you the same level of service to the extent that it is technically possible. (For example, we cannot send you an email newsletter if you choose not to share your email address.)


At no time should you submit sensitive personal information to the Website. This includes any government identification numbers, information regarding race or ethnic origin, political opinions, religious beliefs, health information, criminal background, or trade union memberships. If you nevertheless elect to submit such information to us, it will be subject to this Privacy Policy.


The Website does not knowingly collect any personally identifiable information from children under the age of 16. If a parent or guardian believes that the Website has personally identifiable information of a child under the age of 16 in its database, please contact us at, and we will use our best efforts to promptly identify and remove it.


At any time, please contact us at for questions related to this Privacy Policy.

Accuracy Disclosure

All information in my articles is accurate to the best of my knowledge at the time of publishing. I encourage you to check directly with venues to confirm nothing has changed.

Thank You

Navigating The Maze Of Family Travel is what I strive to do. I think everyone should be able to have successful family trips both big and small.